A dog chasing its tail. That’s the image that came to mind whenever Martin thought of his employer – a regional retail chain clearly behind the times and running on fumes. In his two years as …
Don’t Get Caught Singing the Go-to-Market Blues
On my way home from the office every day, I drive past a shopping center. Because I’m always curious (okay, nosy) about why businesses succeed or fail, I couldn’t resist stopping to chat with the …
When Does A Brand Need A Makeover?
When a brand rework is masterfully When a brand rework is masterfully executed, there can be a hint of the familiar that positively resonates with existing consumers, and enough difference to attract …
How to Earn Employees Who Will Walk through Fire for You
Who’s the best boss you ever had? Think about it for a moment. What made this leader such a standout, and what did they do to earn your trust and appreciation? You respected them, but not because …
People Lead People
Hiring is hard. Hiring the right people—those who will excel—is even harder. What’s so difficult about creating a list of job-specific skills? Nothing. But identifying those qualities that translate …
Did Your Strategy Write a Check Your Business Model Couldn’t Cash?
There’s almost nothing more discouraging than watching a business strategy fail in spectacular fashion. At first, there’s only denial: This can’t be right. Let’s give it a chance to work. Just a …