The business world is changing faster than ever. Increasingly, companies are finding that timely response to the transforming competitive landscape, shifting customer needs and behaviors, and transcending business markets are critical not only to growth but to survival. Understanding these critical inputs is the basis for solid business strategies, models, and relationships. TCG helps companies identify the key influences, analyze the relevant data and apply the insights throughout the business to create a portfolio value and defendable advantages.
Fundamental areas are:
- Customer Intelligence: using psychographic, demographic and geographic data to gain insights into current customer behaviors and predict future offering opportunities.
- Market Intelligence: gathering and analyzing of competitor, channel and industry information towards better strategic decisions.