Netflix disrupted video rental. Uber disrupted the taxi industry. Digital cameras disrupted Kodak. If we’ve learned anything over the past decade or two, it’s that no industry, company, or service is irreplaceable, and no area of the market is immune to disruption.
As companies struggle to find their footing and maintain profitability in turbulent times, it’s no longer adequate to simply respond to change. Successful businesses will anticipate and create change. For this, you need real-time data, information, and insight gained from years of working shoulder-to-shoulder with companies of all sizes and industries.
The Cooper Group offers Business Intelligence services that help you embrace transformation and disruption, move ahead, and stay ahead, of your competitors.
We help you identify key influences, analyze all relevant data, and apply these insights throughout your business and across your portfolio. We’ll not only give you the data you need for solid business strategies, but we’ll also help you understand how to make use of the information for maximum impact.
Our Business Intelligence Services
- Customer Intelligence: Psychographic, demographic, and geographic data to understand current customer behaviors and predict future opportunities.
- Competitor Intelligence: Gathering and analysis of competitor, channel, and industry information means better strategic decision-making.
- Industry Intelligence: For firms considering entry into a new industry or category, we offer an overall assessment of your chances for success, along with detailed analysis of size and potential of the market, industry trends, and competitor and customer data.