Developing a competitive advantage is often associated with an organization’s ability to conceive, cultivate and execute a solid, confidential strategy.  Leaders work diligently to keep their

In today’s ultra-competitive environment, traditional brands are experiencing difficulty retaining market share, let alone growing share.  Many struggle to recognize, strategize and prioritize the new customer

Every day, intelligent people sit around a boardroom table discussing the impact of recent industry disruptions, and the importance of defending “new” market conditions. First,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

Not long ago, while driving down a frequently traveled road, I noticed a huge “Going Out of Business” sign near a retail establishment. Intrigued, I

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

“It’s not enough to think outside the box.  Leaders must burn the box!”

“A brand is not built overnight. Neither is a strategy.”