Today’s marketing landscape requires quick responses and a disruptive mindset. Traditional companies often lack the nimble processes, and can’t pounce quickly on opportunities as they arise. And newer companies with greater flexibility lack the experience to guide them in making sound decisions.
Whether you’re a traditional, established company or a newer startup, we’re here to help you strike when an opportunity presents itself. Since 1998, The Cooper Group has partnered with small and mid-sized organizations to achieve growth and market dominance. We pride ourselves on being “disruption daredevils” in a turbulent world.
Our goal is to leave your stakeholders cheering and your competitors cringing.
Our Marketing Strategy Benefits
- Identify and understand where your current marketing efforts are falling short
- Learn more about your customer needs, desires, and motivation
- Determine segment potential and behavior
- Boost acquisition and retention
- Translate data from analytics into measurable marketing objectives and revenue
- Improve your marketing capabilities (organization, roles, and agile processes)
- Execute effective strategy, including ROMI
- Develop an effective Go-To-Market strategy
- Benefit from better business modeling and brand/product portfolio strategy
Need help with implementation? We deliver.
For clients who need a hand with implementation, we can collaborate seamlessly with your organization’s internal resources to deliver the strategy.
If you lack the internal resources to deploy, we can obtain those resources for you, so you’re assured of achieving the end result you need, along with maximum ROI.
Our Key Offerings
- We employ precise striking. Proficient marketing, category management, and performance pricing.
- We tackle market positioning. Structuring your organization for change, improvement, and attack.