Let’s face it. Active listening skills are in short supply these days. In our culture of 24-7 marketing blitzkrieg, product companies “push content” for the sake of pushing content, whether it benefits the consumer or even creates sales. Caught up in this relentless cycle, we fail to notice that we’ve lost touch—with our customers, with our competitors, and with trends that shape the market.
View the full publication: LISTENING: The Cornerstone of Strategy & Success