Since 1998, The Cooper Group has served as trusted advisors and agents of change for startup, small, and mid-sized businesses in B2C, B2B, omni-channel, technology, and many other industries. Although we’re based in Atlanta, we also work globally. Our passionate and dedicated consultants help you solve your most sensitive and critical challenges, day in and day out.
Strategy is the Strategy
Back in our early days of working with Fortune 500 companies, we discovered that most firms, even successful ones, often made key decisions based on “gut instinct,” rather than insights based on solid data. Even when these firms had access to ample data, their plans and strategies didn’t transform it into actionable steps that made an impact.
What was true then, is true now: Most companies still suffer from lack of effective strategy and poor marketing execution. Many wait until they experience a significant setback to consider making fundamental changes and rethinking their approaches.
Disruption is the New Normal
In today’s constantly-shifting markets, sound strategies require agile organizations and processes capable of creating change, rather than simply reacting to change after the fact. Disruption is the new normal, and it’s here to stay.
Our approach is to provide clarity in a complex, rapidly-changing business landscape. Rather than dreading disruptive forces, we identify ways to leverage disruption and make it work for you.
With 20 years of hard-earned business acumen and analytical expertise, we guide you confidently through the turbulence, to sustained growth and profits.
Our values guide us every day, in every client interaction.
- Prioritize the client, always. This means we deliver more than expected, but it doesn’t mean doing whatever the client asks.
- Uncompromising honesty. Our goal is not to agree or disagree with “prevailing thought.” We pursue the best solution, regardless of the popularity or discomfort it seems to cause. We are known for being the champion of unconventional models and approaches. We are proud of this characteristic, as there is honor in courage and innovation.
- Maintain confidentiality. We do not discuss delicate client information. We do not promote our own good work. We focus on making our clients successful.
- Be professional. Show respect to client customs and cultures, while upholding absolute integrity.
Read more about our DISRUPTION DAREDEVILS:
TCG: Our Perspective and Approach