In today’s digital landscape, simply offering exceptional products and services is no longer enough to win over customers. A key challenge for businesses in 2024 is understanding and exceeding the evolving expectations of consumers. Customers today crave more than just functionality; they seek brands that resonate with them on an emotional level, prioritize transparency and strong values, and actively contribute to a better society.

View the full publication: SHQ Mar/Apr 2024: SatisFACTION or SatisFICTION