Your Marketing Needs Marketing

Think about your business. Are your marketing efforts yielding the results you expected?  Is your spend efficient?  Has the relationship with your customers, stakeholders, vertical, etc. improved as a result of your efforts?

Many companies are using valued resources to execute tactics, hoping for short-term success. When asked to explain how these initiatives are connected to the overall directives (longer-term strategy) of the company (build competitive advantage, gain market share, leverage emerging markets, etc.), I hear crickets.  Why?

I must admit that strategy isn’t easy, but it’s necessary  – serving as the playbook for your organization’s brand.

IF THE MAJORITY OF YOUR MARKETING ARE MARKETING TACTICS, THEN YOUR MARKETING NEEDS MARKETING (STRATEGY)!

 

Share this
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn