Historically, strategy is defined as a plan of action or policy designed to achieve a major or overall goal. Today, the definition of strategy takes on new meaning: an integrated set of choices that cooperatively position the organization to create sustainable competitive advantages and deliver superior value to customers.
Many leaders look at strategy as a checklist of independent projects to be accomplished in a particular timeframe. Strategy is not viewed as a collective effort to be accomplished over a long-term with short-term, integrated initiatives that aggregate to a larger end. Does your strategy need a strategy?