Many leaders pound the table regarding the importance of analytics. They spend countless hours and dollars calculating data, identifying trends and evaluating performances. Prideful, companies tout the number of data points and graphs they have created. Unfortunately, managers feel better about having data, than they do about using analytics.
Organizations, both large and small, face the most troubling trends in business intelligence – the inability to listen to the data. Yes, your data is talking to you, providing insight to customer preferences, future trends, and untapped opportunities. The numbers are asking you the critical questions and providing the important answers. Are you listening?