It seems like just yesterday when there were wars between the cellular providers fighting for customers and attempting to beat out their competition by offering

This is a warning: I’m about as hot as Antares A! (Google it.) I’m a little put-off by a conversation with a colleague who emphatically

The world of marketing has never been as exciting.  However, it’s also never been this tumultuous. Customers demand more choices, improved services and customized solutions. 

There are unsuccessful companies with incredible products and services. There are successful companies with marginal products and services. Wait!  How do great ideas fail when

The collaborative economy is defined as an economic movement where technologies enable individuals and organizations to access and use the goods and services they need

Remember when Black Friday (yes, the day after Thanksgiving) ushered in the holiday shopping season?  Millions of frantic consumers spent numerous dark, cold hours in

Think about your business. Are your marketing efforts yielding the results you expected?  Is your spend efficient?  Has the relationship with your customers, stakeholders, vertical,

In the good old days, marketing was simple; it focused on putting the product or service in the hands of the customer. Distribution channels, communication

In the most tumultuous competitive environment ever, branding has never been more important.  Consistently, concisely and efficiently delivering the brand message to the target customer

If there’s confusion about the definition of marketing (See May 2015 post), I’m about to drive many crazy with the following question: What’s the difference

There’s so much confusion regarding the marketing discipline.  The vastness of its elements often results in the narrowness of its understanding and even narrower appropriate

Before you consider attacking my position, I want to be clear – ideation and innovation are the lifeline for every successful, enduring company.  I have